Are you a seasoned professional in public relations, media management, and community engagement? Are you passionate about fostering relationships between public entities and citizens, and skilled at leading multimedia campaigns? If so, NADRA (National Database and Registration Authority) has an exciting opportunity for you!
We’re currently looking for a dynamic and experienced individual to fill the role of Director of Public Engagement (Contractual) at our Islamabad Headquarters. This is a fantastic opportunity to lead high-impact public engagement initiatives that directly influence national services and policies. If you have a proven track record in managing large-scale public relations campaigns and a passion for enhancing community engagement, this role is made for you!
About NADRA
NADRA, the National Database and Registration Authority of Pakistan, is at the forefront of providing identity management solutions and public services. From issuing identity cards to managing databases that secure the nation’s data, NADRA plays a vital role in safeguarding citizens’ rights. Our public engagement efforts focus on raising awareness about NADRA’s services, building trust, and creating platforms for dialogue between the public and the organization. The Director of Public Engagement will be in charge of taking these efforts to the next level.
Position Overview: Director of Public Engagement (Contractual)
The Director of Public Engagement will be responsible for developing and executing strategic multimedia campaigns, managing public consultations, and enhancing NADRA’s relationship with key stakeholders. This position is contractual for an initial period of 5 years, with the potential for an extension based on performance and organizational needs.
Job Location
NADRA Headquarters, Islamabad
Application Deadline
29th September 2024
Age Limit
Maximum 55 years
Key Responsibilities
As the Director of Public Engagement, you will take a leadership role in shaping and implementing communication strategies that enhance public understanding and involvement in NADRA’s initiatives. Your responsibilities will include:
Lead Multimedia Campaigns
- Develop and execute multimedia campaigns aimed at raising public awareness about NADRA’s services and new initiatives.
- Utilize a mix of digital, print, and broadcast media to reach diverse target audiences effectively.
- Work closely with the creative team to ensure messaging is clear, concise, and impactful.
Stakeholder Identification and Outreach
- Identify key stakeholders, including community leaders, NGOs, media, and government officials, and manage targeted outreach efforts.
- Develop strategies to engage both urban and rural communities, ensuring that NADRA’s services are accessible and well-understood by all segments of the population.
Public consultations and engagement initiatives
- Organize and facilitate public consultations, including both online and in-person Kachehris, focus groups, and surveys to gather feedback on policies and projects.
- Utilize community feedback to improve NADRA’s services and address public concerns.
- Establish partnerships with local communities, NGOs, and government agencies to broaden the reach and effectiveness of public engagement efforts.
Media Training and Management
- Provide communication and media training to NADRA employees, equipping them to handle media interactions, public interviews, and press conferences confidently and effectively.
- Serve as NADRA’s spokesperson in media relations, ensuring timely and accurate communication with the public.
Social Media and Digital Engagement
- Oversee the management of NADRA’s digital platforms, including social media accounts, to enhance public interaction and maintain a positive online presence.
- Develop and implement strategies to increase digital engagement and manage online feedback, comments, and concerns efficiently.
Press releases and media relations
- Draft press releases, news stories, and official statements for NADRA, ensuring clear communication with media outlets.
- Cultivate strong relationships with journalists and media personnel to ensure NADRA’s voice is heard across different media platforms.
Monitor and Report on Campaigns
- Track the performance and impact of public engagement campaigns, monitoring KPIs such as reach, engagement, and feedback quality.
- Provide regular reports and actionable insights to NADRA’s leadership to inform ongoing and future engagement strategies.
Collaboration with Internal and External Partners
- Work closely with internal teams across NADRA to align messaging and campaign goals with the organization’s broader strategic vision.
- Engage with external media outlets, advertising agencies, and consultants to develop compelling public engagement strategies.
Skills, Competencies, and Experience Required
To be successful in this role, you’ll need a blend of leadership, strategic thinking, and hands-on communication experience. Below are the key qualifications:
Professional Experience
- A minimum of 10 years of post-qualification experience in public relations, community engagement, media planning, and campaign management at a senior level.
- Proven experience leading multimedia campaigns, managing stakeholder relationships, and engaging with diverse audiences.
- A strong track record of media relations, with experience acting as a spokesperson and managing press interactions.
Communication & Leadership
- Exceptional communication skills, both written and verbal, with a proven ability to train and guide teams.
- Strong leadership and stakeholder management skills, with a focus on relationship-building and collaborative work.
Technical Proficiency
- Experience in managing digital platforms, including social media, and creating digital engagement strategies.
- Ability to track, monitor, and report on public engagement metrics and campaign performance.
Educational Requirements
Candidates must have 16 years of education (either a 4-year bachelor’s or a 2-year bachelor’s and 2-year master’s degree) in one of the following disciplines from an HEC-recognized university:
- Mass Communication
- Marketing
- Business Administration
- Public Administration
- Or an equivalent field.
Why Join NADRA?
Joining NADRA as the Director of Public Engagement offers a unique opportunity to shape how the public interacts with one of Pakistan’s most crucial institutions. You’ll be part of a forward-thinking team dedicated to using public relations to enhance NADRA’s outreach and impact. This role is perfect for someone who thrives on creating real change and values the importance of public trust in government institutions.
Perks and Benefits
- Competitive salary with performance-based bonuses.
- A professional environment that encourages innovation and collaboration.
- Opportunities for career growth and development within a large national organization.
Terms & Conditions
- The position is initially for a contract period of 5 years, which is extendable if required.
- Management reserves the right to accept/reject any application without providing a reason.
- Only shortlisted candidates will be called for an interview.
- Providing false information will result in disqualification.
- The age limit includes 5 years of relaxation.
- The selected candidate must provide Medical Fitness and Character Certificates.
- No Objection Certificate (NOC) must be provided by employees working in government or semi-government departments.
- No TA/DA will be admissible during the interview.
- Attested degrees from HEC must be presented at the interview. For foreign degrees, HEC equivalency is required.
- Females, minorities, transgenders, and differently-abled individuals are strongly encouraged to apply.
How to Apply
Interested candidates are encouraged to apply online via the NADRA Careers Portal at https://careers.nadra.gov.pk. Please submit your application before 29th September 2024.
Don’t miss this opportunity to lead public engagement at NADRA and play a pivotal role in fostering stronger connections between the public and one of Pakistan’s most vital institutions.
FAQs
1. What is the role of the Director of Public Engagement (Contextual)?
The Director of Public Engagement is responsible for developing and executing multimedia campaigns to enhance public awareness of NADRA’s services. The role involves managing public consultations, stakeholder outreach, media relations, and overseeing NADRA’s social media platforms. The goal is to strengthen NADRA’s relationship with the public, media, and key stakeholders.
2. What qualifications are required for this position?
Applicants must have a 16-year education (either a 4-year Bachelor’s degree or a 2-year Bachelor’s and 2-year Master’s degree) in one of the following fields from an HEC-recognized university:
- Mass Communication
- Marketing
- Business Administration
- Public Administration
- Or an equivalent field
Additionally, a minimum of 10 years of post-qualification experience in public relations, community engagement, media planning, and campaign management at a senior level is required.
3. What is the age limit for this job?
The maximum age limit is 55 years. A 5-year relaxation in the age limit is already included in this criterion.
4. How long is the contract for this position?
The position is initially offered on a contractual basis for 5 years, which may be extended based on performance and organizational requirements.
5. What are the key responsibilities of this role?
Some key responsibilities include:
- Leading multimedia campaigns to raise public awareness of NADRA’s services.
- Managing stakeholder outreach and public consultations.
- Overseeing social media engagement and managing NADRA’s online presence.
- Acting as NADRA’s spokesperson in media relations and public interactions.
- Providing media training to NADRA employees.
- Monitoring and reporting on the effectiveness of public engagement efforts.
6. Where is the job located?
The position is based at NADRA Headquarters in Islamabad.
7. What is the application deadline?
The last date to submit your application is 29th September 2024.
8. How do I apply for the job?
Interested candidates must submit their application online through the NADRA Careers Portal at https://careers.nadra.gov.pk. Only online applications will be accepted.
9. What documents are required at the time of the interview?
If selected for an interview, you will be required to submit:
- Attested degrees from the Higher Education Commission (HEC). If you hold a foreign degree, an equivalency certificate from HEC is required.
- A Medical Fitness Certificate and a Character Certificate.
- A No Objection Certificate (NOC) if you are currently serving in a government or semi-government department.
10. Will any travel or daily allowances be provided during the interview process?
No, TA/DA (Travel Allowance/Daily Allowance) will not be admissible for interviews.
11. Is this job open to specific groups of candidates?
Yes, NADRA encourages females, minorities, transgenders, and differently-abled individuals to apply.
12. Can I provide false information on my application?
No, providing false information will result in disqualification.